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Ledgy appoints James Seely, early Carta employee, as Head of Customer Experience

19th March 2024
Joe Brennan
Content and Communications Lead
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  • James will lead Ledgy’s Customer Experience function and join Ledgy’s leadership team. 
  • He joins Ledgy from Syndicate, a web3 infrastructure startup. Previously James spent seven years at Carta, joining in 2014 as employee no. 14 and leading multiple functions across product, marketing and customer success.

European equity management platform Ledgy has hired James Seely, formerly a founding employee at US equity and cap table management specialist Carta, as its Head of Customer Experience.

About James

Previously, James spent seven years at Carta, where he led teams across several functions and was responsible for business-critical market expansions and product launches. After leaving Carta James served as Head of GTM at web3 infrastructure startup Syndicate. He is relocating from the US to London to take up his role with Ledgy.

James’s hire comes as Ledgy builds out its suite of financial reporting tools for growth-stage scaleups, and expands into new product areas including equity benchmarking. In February, Ledgy announced the appointment of Svein Petter Undheim as the company's first Head of Financial Reporting.

Ledgy CEO Yoko Spirig said: “I can’t wait to work alongside James as Ledgy continues to scale up in Europe and beyond. Our team is already benefiting from his leadership and insights.

“In the last 18 months we have focused on building products and features that help teams in large, complex international organisations do great work. James’s experience serving some of the world’s best and most sophisticated tech companies at Carta will be a huge value-add to the Ledgy team.”

James said: “I have been hugely impressed by the calibre of the team Ledgy is building and the ambition of Yoko, Ben and Timo’s vision for the company.

“I am excited to help Ledgy capitalise on its leading position in the UK and Europe, and build an enduring business that has customer focus at its core. I know from my own experience as an early employee at Carta that companies still grapple with challenges around internationalisation, dialogues with regulators, and preparing for exit events, among others. Ledgy has a unique opportunity to help ease these headaches for customers, which played a big part in my decision to join forces with Yoko and the team.”


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Joe is Ledgy’s Content and Communications Lead. He has over a decade's experience working in marketing and communications for scaling tech companies and global professional services firms.

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