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sennder selects Ledgy to modernise and future-proof equity management

Tuesday 8th July 2025
Valma Wenzl
Director of Marketing
The Ledgy and sennder logo on a white background with an orange gradient announcing their partnership.Thumbnail image for company category

sennder, Europe’s leading digital freight forwarder, has selected Ledgy as its equity management platform to streamline operations and empower employees across its growing international team. What stood out most? Ledgy’s modern product experience combined with a people-first approach to partnership.

A modern, intuitive platform designed for teams

Managing equity across a fast-scaling organisation can be complex and time-consuming, especially when critical processes like issuing grants are manual or disconnected from HR systems. For sennder, Ledgy’s clear and easy-to-use interface, together with powerful automation, offered a step change from their previous software.

“We were looking for a partner, not just a product,” said Anja Maassen van den Brink, Chief People Officer at sennder. “Ledgy offers a truly intuitive experience, and their team understood our needs from day one. We’ve found a partner who listens, adapts, and genuinely wants to support our long-term success.”

Seamless integration and real-time insights

Ledgy’s seamless HiBob integration, including support for custom fields, was key in addressing pain points for sennder’s people and operations teams. The platform’s real-time reporting, automated workflows, and customisation options enable the team to spend less time managing complexity, and more time focusing on strategic impact.

The intuitive employee dashboard also stood out, making it easier for team members to understand and engage with their ownership.

A partnership built on trust and responsiveness

What resonated most with sennder was the Ledgy team’s responsiveness and commitment to long-term collaboration. From the very first conversation, it was clear that Ledgy wasn’t offering a one-size-fits-all approach - but a partnership built on shared ambition and flexibility.

“In an industry where large providers often feel distant, Ledgy’s approach is refreshingly personal,” added Maassen van den Brink. “They’re proactive, reliable, and committed to helping us get the most out of our equity strategy - not just today, but as we continue to grow.”

“sennder is a fantastic example of a company putting equity at the heart of its people strategy,” said Yoko Spirig, CEO and Co-founder of Ledgy. “We’re excited to work alongside a team that values collaboration, transparency, and long-term thinking as much as we do.”

About sennder

sennder, a leading digital road freight forwarder in Europe, is offering shippers access to a connected fleet of thousands of trucks. In a traditional industry, sennder is moving fast and focuses on the digitalisation and automation of all road logistics processes. sennder deploys over 40,000 trucks across Europe, with access to more than 120,000 vehicles, and has a team of around 1,600 people. By leveraging its proprietary technology, sennder is creating an ecosystem that leads the industry into the 21st century with enhanced transparency, efficiency, and flexibility, as well as advanced green transport solutions. sennder is backed by some of Europe’s leading investors including Baillie Gifford, Accel,HV Capital and Lakestar along with industry experts Poste Italiane and Scania to assure innovation and state of the art offerings.

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Valma is the Director of Marketing at Ledgy. Previously she worked in marketing leadership roles at MoonPay, Ravelin and Cisilion.

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